NARI National News: IDEA House revolutionizes the remodeler portfolio
Remodelers have limited options to showing new clients their portfolios because their work is confined to a private residence. Typically, to overcome this problem remodelers resort to before and after photo galleries, showrooms and videos.
But is that enough?
Rick Hyatt, president of Atmosphere Builders, based in Blacksburg, Va., didn’t think so. He believes prospective clients have difficulty visualizing projects with photos or staged showrooms, and the best way to help them understand the possibilities is to bring them to the actual work site.
For years Hyatt took new clients to the homes of previous clients, to show them his work. And even though his clients were happy to open their homes, something about doing that felt uncomfortable to Hyatt.
“I’ve thought about some of the risks involved in having strangers in past client’s homes and the possibility of losing a relationship from a loyal client if something were to happen,” Hyatt says.
It came to a head when Hyatt found himself in an uncomfortable spot, after a past client overheard a new client’s snide comment about her decorating choices while touring the home. Hyatt decided he needed a new way to showcase his talent.
IDEA House comes to life